Just in case the music streaming scene wasn’t crowded enough, with paid services like Spotify, Apple Music or even Deezer. There is one more coming to join the party, and it’s another big one. Amazon, the e-commerce giant, is about to launch its very own all-inclusive, standalone music streaming platform – planned to launch later this summer.
According to Reuters, the new service will differ from its current Amazon Prime Music, which is marketed as an add-on for Amazon Prime users. Instead, their new streaming service will be in direct competition with the likes of Spotify and Apple, by offering a full music streaming service at the similar price point of $9.99 a month.
So, with the music streaming industry already being an over saturated market – with the likes of Spotify, Apple Music, Google Play, Deezer, Tidal, Soundcloud go, the list goes on – how does Amazon plan to stand out? Surely they must have a trick up their sleeve to lure already loyal Spotify and Apple Music users?
Well, that ‘trick’ may just be the success of their recent interactive, voice-controlled speaker, Echo; Echo can read the news, set alarms, can control smart home appliances, and of course it can play music. Amazon has sold more than 3 million units since its launch in the US last June, with its expected release date in Europe later this year. So Amazons integration with their hardware could be enough to clinch some of their competitor’s users.
Amazon has also recently announced the launched of its YouTube rival, Amazon Video Direct (AVD). Letting users upload their own videos to either premium only or free to all customer’s areas, which are funded by ads.
With Amazon looking to be the top dog when it comes to streaming, be that video or now music, this could be bad news for free choice and streaming.
We like free choice, we like free playlists, we let you Find What You Like.