A new app has been released that helps indie artists and labels get the most out of marketing their music on playlist streaming services.
The new app, created by UK-based music industry data and analytics company, Entertainment Intelligence (Ei), will allow indie artists and labels access to data which will let them track their performance on particular playlists across multiple services. This will allow them to work out which playlists are giving them the most exposure, so they can adjust their marketing strategies accordingly.
Ei’s app shows an in-depth analysis of how their tracks are performing, breaking the data down by service (such as Spotify and Apple etc.), curator, followers, territory, listener demographics and what device it was listened to on.
Currently in the beta stage it is being tested by the likes of Secretly Group, the home to labels such as Jagjaguwar and Secretly Canadian, as well as artists such as Phosphorescent, Sharon Van Etten, Bon Iver, Damien Jurado and Bill Fay.
Entertainment Intelligence say the app offers indie artist and labels an “unprecedented insight into consumer behaviour, and the impact of playlist inclusion, with a significant level of granular data” it goes on to say how it can “empower clients to modify their playlist strategy to optimise marketing spend.”
Sammy Andrews, director of Entertainment Intelligence said: “I am very proud of what Ei is taking to market. We look forward to working with many more labels, artist and managers who want to understand their playlisting landscape, as well as working with the rest of the industry on some amazing tools we have in development.”
“There are some very exciting things in the pipeline here at Ei and we look forward to sharing those in more detail soon. We’re building tools that will take your data, clean it and present it in a way that allows stakeholders in the ecosystem to make informed decisions.”
So, this is great news for indie artists and labels, we also like to stick up for the little guy at Find What You Like. But, I have to say this is yet again another sign of the way these playlists are monetized, as we’ve mentioned before in the way money works in the streaming industry.
We like indie artists and we like indie record labels, so why not try out our free music playlists to search for some independent artists.