In what is being considered a daring and bold move, popular concert discovery and ticketing platform Songkick has announced a product integration with Shazam. As a result of this partnership, the Shazam app will now feature Songkick’s comprehensive list of upcoming events.
Set to be launched in 2017, this new feature will have Songkick’s concert information and other related data integrated directly into the Shazam app, which in turn will make the tour dates of a large number of upcoming artists visible to users as they tag their songs. Additionally, Songkick will gain access to the wide user base of Shazam than spans all across the globe.
After partnering-up with CrowdSurge in 2015, the Len Blavatnik’s Access Entertainment-led Songkick – has made it its mission to restrict the sale of tickets to scalpers, working with artists like Adele to make sure fans have access to primary tickets as far as possible.
“The moment of discovery is such an important time to educate the fan about a show,” said Matt Jones, CEO of Songkick. He further added “I’m proud to say we’ve built a technology platform that will enable every artist we work with, and every fan who uses us, a chance to seamlessly discover new artists and immediately have the opportunity to see them live.”
“Shazam plays such a pivotal role in music discovery, and we’re excited to expand our reach to millions of more live music fans around the globe, ensuring Songkick is available wherever fans are engaging the most.”
Meanwhile Shazam’s Chief Product Officer Fabio Santini also had some good words to say about the deal, “We’re constantly looking for ways to branch out in new ways to serve our users, focusing on what is important to music fans,” “In partnering with Songkick to create this new offering, we are able to further connect the dots from discovery to fandom that make up a strong artist-to-fan relationship. We are extremely excited about bringing this to our global community in 2017.”
With over 12 million visits per month, Songkick has a wide platform for concert discovery that targets over 60 markets all across the globe, with offices in key cities like New York, Nashville, Los Angeles, and London. It also includes tickets and notifications when the favorite artist of a fan is playing close to their location.
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