In what is being considered as a developmental breakthrough in the music streaming industry, Spotify, the famous Swedish music streaming service has collaborated with weather forecasting source Accuweather, and is now set to launch a new website that will map the weather in users’ geographical location and create suitable playlists accordingly.
Called Climatune, the website is being launched on the basis of carefully-examined results which were obtained from an extensive one-year research project which found a correlation between the various genres of music played on Spotify to information from over a thousand weather stations. TechCrunch says that Climatune it “detects your location and then presents you with a playlist of 30 tracks to fit the weather.”
On the basis of the data, Spotify has revealed that sunny days “typically bring higher-energy, happier-sounding music — songs that feel fast, loud and noisy, with more ‘action,’ as well as happy, cheerful, euphoric emotions associated with the major mode and other musical factors”. Rainy days, on the other hand, “bring lower-energy, sadder-sounding music with more acoustic vs. electronic sounds”. Last but not the least, snowy days see many people streaming “more instrumental music”.
Not all correlations are this predictable, though, with there being several exceptions, mainly on the basis on the nature of music streamers throughout the world. For instance, Europeans generally like to listen to more hip and upbeat music during their summers, when it is more hot and sunny. On the other hand, those living in Seattle, Chicago and Miami are largely unaffected by rainfall and continue to listen to upbeat, chirpy music in spite of the gloomy weather. Houstonians, New Yorkers, and San Franciscans, however, prefer to listen to acoustic tracks during the downpour.
Nevertheless, Ian Anderson, data researcher for Spotify says that, “for almost all of the major cities around the world that we studied, sunny days translate to higher streams of happier-sounding music”, further implying that song choice and weather generally correlate with each other positively throughout the world.
Why not create your own rainy day playlist, or a playlist full of your favourite summer tunes – even if it’s raining outside.
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