Tag: Advertising

Deezer Continues Its Foray into football Sponsorship By Partnering With FC Barcelona

Leaving no stones upturned to upstage itself from its rivals, the popular music streaming service has now partnered with FC Barcelona. In what is being considered a well-calculated move, popular music streaming service Deezer has signed a deal with FC Barcelona to be the club’s official music partner. Having created an official channel for Barcelona …

Spotify Say They Are Committed to Offering Free Streaming

Out of most of the major players, Spotify is the only company that looks committed to offering an ad-supported free service. Spotify’s Global Head of Creator Services Troy Carter appeared at the Wall Street Journal’s WSJ.D Live conference last Tuesday, and defended the streaming company’s choice to continue to offer a free service. “I don’t …

How Streaming is Changing the Music Industry

The music industry has changed. Whether you like it or loath it, streaming has completely changed the music industry. Following on from last week’s post concerning streaming services releasing their own albums. We will be taking a closer look into how streaming has and is changing the music industry. Online music streaming is the latest …

Spotify Selling to Brands with Sponsored Playlists

As announced in their official blog post, Spotify is now offering companies the opportunity to sponsor playlists on their popular streaming platform. Spotify’s advertising revenue increased by 98% in 2015, despite this, Spotify’s annual non-premium membership income, which is the income gained from the adverts between songs, stood at just 10% of its total sales …