Tag: Freemium

Spotify Say They Are Committed to Offering Free Streaming

Out of most of the major players, Spotify is the only company that looks committed to offering an ad-supported free service. Spotify’s Global Head of Creator Services Troy Carter appeared at the Wall Street Journal’s WSJ.D Live conference last Tuesday, and defended the streaming company’s choice to continue to offer a free service. “I don’t …

Spotify Has Been Accidentally Serving Viruses to Listeners

Over 100 million people use Spotify to stream their favourite music worldwide, and 60 million of those users do this through Spotify’s free service, but this freemium service may have hit a major roadblock. Spotify has been accidentally serving M viruses to listeners using their free version of its music streaming service, with its ads directing …

Experience Is Now Key as Music Streaming Shifts Further Away from Freemium

The music streaming industry is crowded, there can only be room for so many products offering slight variations of the same service. So how can these streaming services make sure they rise to the top instead of getting squeezed out? Currently there are at least five big names in the music streaming industry. Each service …

Is It the End of freemium for Spotify?

A recent article on Music Business Worldwide has announced that “Spotify now has in excess of 35m subscribers worldwide – and has added around 2m paying customers each month in the past quarter.” “The Swedish streaming service is currently standing at around 37m subscribers, a figure accelerated by a recent price promotion in multiple territories.” …